Ever wondered what a ‘light beer’ actually is, and what makes it different to a regular beer? Or if you ever wondered why Budweiser is called ‘Bud’ in one country and ‘Budweiser’ in others? This month in Mental_Floss magazine they take a look behind the scenes of the art and the history of creating light beer, and how it has taken the world by storm.
Light beer was initially targeted as a lower calorie, less alcoholic beer – but what is the real truth? has this beer actually proved to be a hit with all demographics? Together with the increcibldy detailed and stuctureed brewing process with a different and interesting marketing strategy, light beer has certainly become a beer to both enjoy and perhaps even to invest in?!
Interested in knowing more? You can read the entire article in full for free in this month’s Mental_Floss magazines, which you can now download to your iPad, Android, iOS device or most probably dorect to your Mac or PC desktop computer. It’s all good!