Zinio, a hugely popular digital magazine newsstand, won the “Consumer Choice—Best Global App” award at the 2012 Online Marketing Summit (OMS) from the Online Marketing Institute (OMI) in San Diego. Zinio was awarded this honor due to constantly exceeding consumer expectations with its innovative and intuitive marketing in the world of apps.
Using the UNITY™ platform, Zinio is able to deliver millions of digital magazine subscriptions around the world utilizing numerous platforms. Zinio’s website is set up so that visitors can search through the 5,000+ magazines in 33 languages that make up their library. Instead of just browsing pictures of covers, users have access to previews and inside peeks as well as free articles; this level of accessibility is what made consumers vote Zinio as the leader in its bracket.
The founder and CEO of the OMI, Aaron Kahlow, said that “The annual OMS event celebrates the creative minds and companies in online marketing. Zinio sets the bar for creating ultimate consumer experience and keeps pushing our collective industry forward. We are thrilled that consumers have awarded them as 2012 ‘Consumer Choice – Best Global App.’”